The website currently boasts t-shirts and water bottles with humorous, anti-Trump political messages, and regularly updated action steps designed to protest the current administration.
“The Good Riot design and graphics are so great, I’d love them even if they didn’t support the ACLU. But love even more that they do,” says Danielle Pergament, Executive Editor at Allure.
The business intends to expand to include new and consistently relevant products and additional sizes. 10% of the business’ proceeds go to the ACLU. For almost 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. The Good Riot aims to support the ACLU’s efforts.
Based in Maplewood, NJ, The Good Riot, LLC is an online retail business selling politically minded apparel. www.thegoodriot.com